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Professional Development
Learn to develop, implement, assess, and improve recruitment, enrollment, and retention plans using data-informed tools and strategies.
Today’s higher education institutions are grappling with unprecedented enrollment challenges. They must enroll and retain enough students to maintain sufficient revenue as they improve the quality of educational opportunities, provide access to a larger and/or more diverse student population, and keep the cost of a college education within reach. Given demographic, societal, and policy shifts, these challenges are becoming increasingly more difficult to overcome.
The Leadership in Strategic Enrollment Management program is designed to help education leaders and enrollment professionals assess and improve their current systems using a collaborative, data-informed approach that will help you recruit, enroll, and retain students while helping pave the way for their social and academic success.
In this in-person institute, you’ll learn how to develop, implement, assess, and continuously improve a strategic enrollment plan customized to the admissions, retention, and financial goals of your institution.
Leadership in Strategic Enrollment Management takes place on the Harvard Graduate School of Education campus in Cambridge, Massachusetts. It is one of the few in-person enrollment management programs that offers in-person learning and is university-based.
The institute is practical, timely, rigorous, and relevant.
During the course of the program, you will develop a strategic enrollment plan that can be implemented upon return to your campus. And you’ll continue learning in a live online followup webinar with your cohort and program faculty.
By the end of the course, participants will:
As a university leader and a researcher, Drew Allen focuses on using data and analysis to support strategic planning in higher education.
Julie PosseltProfessor of Higher Education, University of Southern California (USC) Rossier School of Education & Associate Dean, USC Graduate School
Amelia ParnellVice President for Research and Policy, NASPA - Student Affairs Administrators in Higher Education
Brian RosenbergVisiting Professor of Education, Harvard Graduate School of Education
Alexis ReddingFaculty Co-Chair & Lecturer, Higher Education, Harvard Graduate School of Education
John HallerVice President for Enrollment Management and New Student Strategies, University of Miami
Colin ChellmanSenior University Dean for Institutional and Policy Research, The City University of New York
MJ Knoll-FinnSenior Vice President for Global Enrollment Management and Student Success, New York University
Liya EscaleraLecturer on Education, Harvard Graduate School of Education
Lisa SlavinAssociate Vice President for Enrollment Management, MassBay Community College
Leykia Nulan
Eric Kaplan Principal, Eric J Kaplan, Coaching and Consulting, LLC
Will SimpkinsVice President for Student Affairs, Metropolitan State University of Denver
Suzanne McCrayVice Provost for Enrollment Management and Dean of Admissions & Associate Professor, University of Arkansas
Leadership in Strategic Enrollment Management is recommended for higher education leaders and admissions professionals involved in student enrollment and retention. Since strategic enrollment management is collaborative, we strongly advise that teams include a cross-section of stakeholders, including:
This program welcomes applications from both individuals and teams. First-time applicants need to create a Professional Education account to apply.
Individuals: Click the "Apply" button at the top of this page to log into your Professional Education account and access the application page. Proceed with the individual form until submission.
Teams:
Step 1: Designate one participant or an administrative staff member as the Coordinator.
Step 2: Upon the submission of the team application, all team members will receive an email notification with a link to their personal application form. Team members should complete their forms promptly. Once all team members submit their forms, the application is considered complete and ready for review by the Admissions Committee.
Invoices: Invoices will only be available upon your acceptance.
The tuition covers all instructional materials, a daily continental breakfast and lunch, and beverages and light refreshments during our scheduled breaks between sessions.
Travel, lodging expenses, and most dinners are not included in this fee. We have blocked a limited number of rooms in select hotels in the Cambridge/Boston area. The daily rates for these hotels typically range from $250 to $375 per room, plus applicable taxes. Once your applicants are accepted into the program, they will receive detailed information about these hotel options.
Tuition assistance is available for this program on a need and application basis. Tuition assistance is granted based on participant and institutional needs. Requests for tuition assistance do not affect an applicant's prospects for admission. You may access the tuition assistance application after you have submitted your program application. Tuition assistance applications should be submitted at least one month prior to the final application deadline.