Design
Issues
- Background

- Strategic
Issues
Literacy
gender gaps
Mark Kim, a researcher at the Center for Gender Equity, has just completed
his analysis of two longitudinal studies on the gender gaps in technology
education and literacy, with some ironic results.
While girls continued
to excel in reading and writing programs, the analysis substantiated
the perpetual downward trend in girls' performance in technology programs.
Conversely, boys
were showing promising results in computer science scores, but a steadily
downward trend in reading and writing skills. National statistics reveal
that boys start falling behind girls in reading and writing starting
at age nine. These negative trends are compounded for African-American
and Latino boys.
Creating
a market niche
Mark saw an opportunity to address both the gaps in technology performance
for girls, and reading and writing performance for boys. He contacted
a fellow Harvard alumnus, Sangeeta Patel, now a successful multi-media
designer at Headgames.com, a high-tech computer software company, to
design an educational product that bridges the technology and literacy
divide.
Headgames.com
Based on her success designing for both the girls' and boys' market,
Mark has approached Sangeeta to create an educational technology product
to improve reading and writing skills. The product will be used in schools
as an educational technology tool for middle-school children.
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